Alluri Sitharama Raju District is one of the North Eastern district of Andhra Pradesh. Paderu is the district headquarter of Alluri Sitharama Raju District. The District presents a distinct geographic division, it consists of the hilly regions covered by the Eastern Ghats with an altitude of about 900 meters dotted by several peaks exceeding 1200 meters. The soils are mainly red sandy loams and light to medium in texture. It falls under the agro-climatic zone of high altitude. The normal annual rainfall is 1291 mm and mean annual temperature varies from 24 °C to 35 °C providing ideal climatic zones for production of coffee and spices such as black pepper and turmeric as well as a number of horticulture crops. Agriculture is the main source of livelihood of the people living in this area and they practice shifting cultivation on hill slopes. Majority of the rural population in Paderu is tribal and constitutes of smallholder farmers with landholding of less than 1 Ha.